Salesforce Distributed Marketing, the Key to Connected Customer Journeys
When you say the name of a brand and people instantly recognize it, it’s not just because they know the specific word or they see its logo everywhere. It’s mostly because people recognize the message of the brand, they know its story and its value. Maintaining an image both globally and locally is not an easy task.
We are talking about culture, revenues, development, time zone, there are all kind of aspects marketers need to take care of when preparing their next remarkable campaign, especially if they work for franchise organizations and large-partner networks. This is why Distributed Marketing Platforms like the one newly announced by Salesforce can be a dream come true both for corporate and marketing professionals.
What Is Distributed Marketing, Anyway?
It is the key to solving a disconnected experience for a great customer journey. No one knows the customers better than the local partners that manage the relationship with them directly and deliver the products to them. Just that usually, on-brand marketing campaigns are created in corporate offices and often fail at a small scale.
On the other side, local partners have a lot to deal with trying to create marketing materials and obtaining corporate approval for them. This is why, sometimes customers can experience the feeling that they are engaging with two different companies, though the product is the same.
Salesforce Distributed Marketing allows local partners to personalize corporate pre-built customers journeys. With the help of Salesforce Sales Cloud, Service Cloud and Community Cloud, marketers can efficiently manage onboarding new clients, holiday promotions, and renewals.
The Capital Advantages of Salesforce Distributed Marketing
Ensure compliance with corporate marketing
According to this infographic, companies taking advantage of a Distributed Marketing Platform are 23% more likely to ensure that local marketing complies with corporate policies.
If the Salesforce client is an auto manufacturer, for instance, with Salesforce Distributed Marketing, it can create a promotion for those people who intend to buy a car until the end of the year, and dealerships can use it.
Empower anyone to be a digital marketer
Not all the partners of an organization have rock-solid knowledge about marketing, so pre-built journeys that can be customized might just be perfect for them.
When new clients come in, the partners can access the available journeys for new client onboarding, personalize them and communicate on-brand.
Understand journey engagement with in-depth analytics
This is what allows local partners to see how consumers responded to their messages, and also offers an aggregate view to corporate marketing professionals.
Both can observe which marketing tactic worked best for them since they have access to engagement analytics. So next time they’re offering a seasonal discount, for example, they’ll pick email marketing instead of digital advertising.
Follow the lead to connected customer journeys
Salesforce’s new Distributed Marketing platform is available in limited pilot today and is expected to be generally available in February 2018, when the price for this service will also be announced.
If you’re convinced you want to take advantage of it and you could use some help implementing it, or you just want to know if the service is suitable for your business, get in touch with us and let’s discuss the opportunity!